Privacy Policy

Your privacy is important to us. Please read the following policy to understand how we may collect information from you, what we may do with that information and what choices you can make about the way in which your information is treated.

Who we are

Wilks (www.wilks.co.uk) and Dek-King (www.dek-king.com) are registered Trade Marks and brands which are owned and operated by Wilks (Rubber Plastics) Mfgs Co Ltd, a limited company incorporated in England and Wales with company number 1215369 whose registered office is at Woodrolfe Road, Tollesbury, Essex, CM9 8RY, United Kingdom.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation (GDPR), which applies across the European Union (including in the United Kingdom) and we are responsible as the ‘controller’ of that personal information for the purposes of those laws.

The information we collect

You are not required to provide any personally identifiable information on the public areas of this website. However, you may choose to do so by completing forms on various sections of our website or by otherwise requesting information from us or subscribing to our newsletter.

Personally identifiable information may include your name, address, telephone number and email address, boat make/model and boat location.

We may also automatically collect certain non-personally identifiable information when you visit our website- for further details please see our Cookie Policy.

By using any of our services, including our website, and by providing us with any personal information you are indicating that you consent to the use of your personal information as set out in this policy.

How we use your information

We will store and use your personal information for the following purposes:

  • To improve the design and content of our website
  • To manage and maintain our relationship with you
  • To provide services or information requested by you; including the fulfilment of online orders
  • To receive services from our service providers
  • To provide you with further information about our products and services
  • To organise and promote events, including competition draws and publishing of results
  • To audit usage of our website.

Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer's IP address which could be used to personally identify you but Google do not grant us access to this. Google also claim that they anonymise this data meaning that even they cannot personally identifiy you from this data. We consider Google to be a third party data processor.

GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.

We retain our GA data for 38 months after which time it is automatically deleted.

To prevent GA from tracking your journey through this website we recommend installing the Google Analytics Opt-out Browser Add-on extension for your web browser.

Disclosure of your personal information

Your personal information will not be disclosed to third parties unless either you agree or we are required to do so to comply with our legal or regulatory requirements.

Any information that you provide to us may be processed by Wilks and, where appropriate, shared with and processed by our distributors. Should your enquiry be serviced by your local distributor, this may entail a transfer of your information to outside the EEA where the level of protection may not be as comprehensive as it is within the EEA. Procedures have been put in place to ensure that your Personal Data is adequately protected and we will only share this information with distributors that have confirmed to be compliant with GDPR to ensure standards of safety and security are maintained.

If in the future we re-organise or transfer all or part of our business, we may need to transfer your information to new entities or to third parties through which the business of Wilks will be carried out.

It is possible, although unlikely, that we may be forced to disclose personally identifiable information in response to legal process or when we believe in good faith that the law or regulation requires it. We will use reasonable endeavours to notify you before we do this unless we are legally restricted from doing so.

Collection of information by third party sites and sponsors

Our website contains links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy policies as we have no control over information that is submitted to, or collected by, these third parties.

We may post information about events that are sponsored or co-sponsored by other organisations. Should you choose to register for any of these events, we will have no control over the third-party sponsor’s use of your information.

Cookies

For more information on how we use cookies, please see our Cookie Policy.

Marketing

We may provide you from time to time with information that we think may be of interest to you such as product updates, special offers, details of events or competitions hosted by Wilks. If you prefer not to receive promotional material from us, please email us at mailing@wilks.co.uk.

In compliance with data protection and electronic communication rules, we may provide you from time to time with information that we think may be of interest to you. This information may be product updates, special offers, details of events or competitions hosted by Wilks. If you prefer not to receive promotional material from us, please click the unsubscribe link in the email or email us at mailing@wilks.co.uk.

Protection of your information

We apply the highest standards of security when it comes to hosting and protecting information.

We have policies and technical measures in place to protect your Personal Data against unauthorised access, accidental loss, improper use and disclosure. All of our employees and any third parties we engage to process your personal information are obliged to respect the confidentiality of your information.

We do not sell, rent, distribute or otherwise make personal information commercially available to any third party, except as described in this policy or with your prior permission.

However, the internet is not completely secure and, although we do our best to protect your Personal Data, the transmission of your data to use is done at your own risk.

Fraudulent scam

We are aware of correspondence being sent as part of a scam being carried out using names similar to our company in order to obtain personal information and bank account details for fraudulent purposes.

We would ask you to inform us if you receive such communication, and we strongly advise that you make no contact via the scam website(s), or via any fax, email address or phone number that you are not certain is legitimate.

We would like to remind that you that we would never ask for your bank details or any other personal information via email or our website. Should you wish to confirm our bank details prior to transferring payment please contact directly using the details displayed within our contact page.

Your rights

You have a right of access to Personal Data that we may hold about you, to have inaccurate information about you corrected and to request that we stop using your Personal Data for marketing purposes. Access requests should be put in writing and addressed to the Data Protection Officer at the address below. Please help us to keep your information up to date by informing us of any changes.

Revisions to this policy

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This Privacy Policy was last updated on 21st May 2018.

Contact Information

If you have any comments or questions about our data protection and privacy practices, please contact the Data Protection Officer by email mailing@wilks.co.uk or letter at Wilks, Woodrolfe Road, Tollesbury, Essex, CM9 8RY, United Kingdom.